Back to the basics.
Every sales rep should do a few things very well. The rest is noise. I developed these sessions as a teach back — each rep takes a topic, builds their own presentation, and learns by teaching one another.
Finish Together Friday
Weekly connection for sellers to intentionally surface challenges and share wins
Discovery Fundamentals
Upfront contracts, pain identification, and the art of asking better questions
Speaking with Conviction
How to own the room, deliver the value prop, and make the next step inevitable
MEDDPICC in Practice
Walking deals through the framework in real time, not after the fact
Next Step Discipline
Why reps get ghosted and how assumptive language changes the outcome
Time Travel Coaching
Everyone brings a snippet, we play and pause in real time — bringing 20/20 hindsight directly to coaching
Pipeline Hygiene
What a healthy pipeline actually looks like and how to read the signals early
Core Skills
What I bring.
Sales Team LeadershipExpert
Coaching and Team BuildingExpert
AI-Powered Revenue OperationsExpert
MEDDICC / MEDDPICCExpert
Small Business SalesExpert
Sales Strategy and ForecastingAdvanced
Building ConnectionsAdvanced
Business DevelopmentAdvanced
Customer RelationshipsAdvanced
Enterprise SalesAdvanced
Data-Driven Decision MakingAdvanced
Think BigAdvanced
Credentials
Certified and recognized.
JumpCloud Certified
Identity and device management platform
Emerging Leaders Program
Graduate — leadership development
MEDDPICC
Enterprise sales qualification framework
AI Agent Development
Self-hosted production AI infrastructure
President's Club 2024 & 2025
Back-to-back winner — top performance recognition
How I Lead
The philosophy.
01
Coach, don't manage. There is a difference and it changes everything. Managers track numbers. Coaches build people.
02
Fast feedback loops beat quarterly reviews. If you wait 90 days to tell someone they are struggling, you have already failed them.
03
Hire for curiosity first. You can teach a framework. You cannot teach someone to care.
04
Reps don't fail. Systems fail reps. When someone underperforms, look at the process before the person.
05
AI makes good reps faster. It cannot make a bad rep good. The edge is still presence, trust, and conviction.
06
Think big, move with intent. Small goals attract small effort. Build for what the team could become, not just what it is today.
Dustin
Hi I'm Dustin, I live with my wife and my son in Denver, Colorado. I'm a coach, leader, builder, and blockchain evangelist. Thanks for stopping by!
Come say hi 👋🏼